Now that you have written a short text about your work, you will need to think about how to present your text to the world. This step is more important than you might think. You might have spent hours and hours already until now, carefully choosing the right words to exactly describe what you are doing and why you are doing what you are doing. But the secret ingredient to really sell your work, is 'it has to look good'.
In general 'people don't read'. And if they read, they just scroll over the text. They will quickly read through your text, pick up some words and then make up their own story out of the things that they already knew. What really impresses people, is how you present your statement to them.
You might think, now that you have spent so much time digging into yourself, finding out who you really are, spending even more time to pack everything into a few sentences that describe exactly what you want to say in just 250 words, you might think that now you're ready.
You might think that these few sentences should be enough to get your message across. But here I have to disappoint you. These 250 words are only the beginning. Writing your artist's statement was a good step for yourself to realize who you are and where you stand, but unfortunately it is not enough to convince the rest of the world of your qualities as an artist.
In the following articles I will look into different possibilities how to present your work.
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